Sorry, I got this wrong. I thought you were talking about normal conversation. "Two and a half Men" uses absurd and outrageous humor (quite effectively, I might add.) If I'd known where it came from, I wouldn't have ruled it out.
I was thinking of a situation where you might refer to a person in this context.
Consider a rich old man who has a very young girlfriend for whom he must buy expensive presents to keep.
"She must have cost a fortune." could actually be used.
One point - if the girlfriend made the statement, she could have been talking to the diamonds. I'd have to see the episode.