On the other hand of the spectrum, is a way of saying, the complete opposite.
Like white is on the other side of the spectrum of black
or fire is on the other end of the spectrum of ice.
You use "on the other hand" when you're talking about options. Such as: "I might go to the store right now, but on the other hand, I might go later when its less busy." or, "The BMW is a very luxurious car, but on the other hand, the Volvo is much safe"