This is a question of grammar. "Me either" is not grammatically correct.
Here they are in proper usage. It is difficult to explain.
"I'm not going to the movie." "Me neither."
OR
"I'm not going to the movie." "I'm not going either."
I think it's that "neither" is a negative response and using "either" is a more positive response, but I'm not completely sure.
If someone can provide a more technical explanation, please do.