Maybe in business language, the usages are twisted a bit (that tends to happen) but generally, -ive means it IS something while -ing means is is DOING something.
So an informative document IS the information it contains while a supporting pillar in a building is DOING the support.
You can also BE supportive for someone, in which case you ARE the support for that person while you are also supporting them because you are doing that action. In that case both really mean the same but the difference is in how you use the word.
It can be very subtle :D