I had seldom heard anyone use "All work and no play makes Jack a dull boy" before the "The Shining" came out. It was the kind of disused proverb that most people knew from listening to their grandparents or from reading books written in earlier times.
I still don't think I've ever heard it used in earnest. After "The Shining" came out, though, it slowly took on a new life as a saying meaning: "I've been doing something crazy, and now I'm about to do something crazier." It's usually accompanied by an attempt to imitate Jack Nicolson's voice and weird-eyebrows-&-crazy-eyes expression.
This is the best example I can think of:
You and I and some friends are camping way out in the country, near a grassy open field. It's late in the evening and we're being silly (maybe we're a little bit drunk :). We've been running around the field with our arms outstretched, imitating jet engines noises and pretending to be airplanes, like we were little kids on a school playground. It's a clear night, there's no rain in the weather forecast, and someone says, "Wow - the only way this would be nuttier would be if we were all using the rain flies of our tents for wings or something."
I stop running, and in my best (not very good) Nicholson, say: "Ha-ha! All work and no play makes Jack a dull boy! - And Evelyn a dull girl!" I run over to my tent, grab the rain fly, throw it over my shoulders, and start swooping around the filed with my "wings" streaming and flapping behind me.