Daily English reading to help you practice more! B2B versus B2C B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual. The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different. A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time. With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers. I will post a podcast in my channel where I'll read this text myself plus ask you some comprehension questions. Join in