Good question.
Either can be rhythmical.
The source of either can be internal (like the heart or music) or external (like a beating). However, "pounding" is used more for external and "throbbing" more for internal sources.
"Throb" has the potential to be gentle and loving, whereas "pound" does not. So, for example, you can speak of someone upon whom you have a crush as a "heartthrob", but there is no such word as "heartpound".