i m very glad that u have some questions like this...
but in my opinion, u d better stop thinking like this....because it's too hard for u even for chinese...
the current chinese comes from the old chinese.
in the old chinese, each character has its meaning, whereas in the current chinese, we use more than one character, which can form a word and present one meaning.
how do we pick the characters for a word?
if u want to know about this, u must learn the old chinese. but this is too hard even for us.
for example, in ur example, 润 in the old chinese means: the case that water go into the plant and the plant becomes well. now we use this character into 利润 to express that you invest in something and u get the profit and the profit makes you well.
anyway, the old chinese is tooooooo hard. ur question is asking about the chinese culture, maybe u can focus on these questions when ur chinese is good enough~~