If I remember my grammar, the terms are transitive vs. intransitive.
Raise is a transitive verb (requires an object, in other words, something for the verb to be acting upon). You never just raise (except in betting, but that's specialized jargon), you always raise something. Example "The restaurant raised its prices."
Rise is an intransitive verb (does not require, and actually can't have an object to be acting upon). You cannot rise something. Example: "The sun rises every day."
Many verbs can be used either way, example. For example, "Don't rush" and "Don't rush me." are both correct.