What is a fair price in your opinion? We all come from different counties which have different costs of living, so my question today is- what is a fair price for a language tutor in your country? I no

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Stasa Djordjevic

What is a fair price in your opinion?

We all come from different counties which have different costs of living, so my question today is- what is a fair price for a language tutor in your country? I noticed that 10 usd was to much for some of my students, so I lowered my price a bit, but since I live in Italy it is honestly very low for Italian standards. I would really like to find an optimal price that would be fair for both my students and myself and I would really appreciate your thoughts about this topic.

7 ก.ค. 2019 เวลา 20:02

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Abdullah made excellent points.

My experience (based on giving italki English lessons at prices from $12 to $24/lesson) is that there are many "cost-oriented" customers in the $10-$15 range and many "quality-oriented" customers in the $15-$25 range.

Shortly after starting on italki, I did some rough market research by reviewing the profiles of professional teachers who were native speakers who gave 100 lessons per month. I estimated that these teachers were giving more than 50,000 English lessons per month on italki at $15/hour and up.

As I raised my rates, I saw no drop in lesson requests until I reached $18-$20/hour. Then, it reached an equilibrium point (same amount of total money but fewer lessons) and I stopped increasing my rates.

You should be able to set your rates at a "European" level. I believe there is no shortage of customers for English, French, German, Spanish, and Italian.

You could do your own simple market research for the langauges that you teach.

7 กรกฎาคม 2019

You will never be able to please everyone. The cost of living varies drastically depending on the city you live in. I think it’s best to find a price that works for you and find the students willing to pay that price, and of course make sure that your quality matches your price.

Yes, many students who pay lower prices will not be happy if you raise your prices. The reason this happens is that students who pay prices that low tend to be more interested in low prices than in building a relationship with a teacher. Maybe they cannot afford to build a relationship at the cost of higher prices, or maybe they just don’t care. It’s effectively a different market when you increase your prices. This is why I don’t believe in starting very low and raising your prices. I think your initial prices need to be at the low-average end of what you’re willing to accept, so that when you raise your prices you’re still in the same range and targeting the same students. And the lower your prices are, the smaller the range is. A person who can only afford $10 per hour might not be able to afford $15, but a person who can afford $50 can probably afford $55 or even $60. What matters is the percentage increase. A person who can only pay $10 per hour probably values each dollar more than a person who can pay $50.

7 กรกฎาคม 2019

It should probably be mentioned but at my current rates $20-25 I got 10-15 lessons a week before Italki did their big revamp. Now I have 2-3 through Italki. (I keep myself busy regardless.) That being said, there is probably a depressing factor as a result of the poor quality of the new site which makes it look identical to all of its terrible competitors. I’ve had to actively invite many of my previous students back as they were confused and turned off by the new interface. Don’t confuse this lack of interest in the new site with the real market for teaching.

7 กรกฎาคม 2019

I'd agree with the majority of other comments. In the states, I'd say in my country, a qualified language teacher might charge on average anywhere from $20-$40 per hour for one on one classes in person. I know this is a large range, but of course there are so many other factors to consider.

For online classes, I'd expect to see a few dollars less per hour. With you charging $10, that's definitely not an outrageous amount, especially given all of the languages you can teach.

7 กรกฎาคม 2019

Generally tutors/teachers start off on the low end then gradually increase over time depending on how well they do. Since you joined in March of this year I'd recommend holding off from increasing your prices just yet. I started tutoring last August. I started at $9.00 for 1 hour, but gradually increased over time due to the amount of materials I can offer my students during the lesson and making sure that even with the 'fee' that italki takes out that I'd be paid for the work I put into my lessons accordingly.

7 กรกฎาคม 2019

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Stasa Djordjevic

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