What is more natural to say 'to persuade people into buying things' : 'to seduce shoppers', 'to lure shoppers' or 'to tempt shoppers'? For example here: "Retailers offer bigger Black Friday discounts to _____ shoppers."
I will appreciate your help!

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To “Attract” shoppers
To “Appeal to” shoppers 
:)

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I would say “to tempt shoppers”

The first option (persuade) is a bit wordy

“Seduce” has connotations that wouldn’t be appropriate in a retail setting.

Lure could work, but it would make more sense if it was something like “Black Friday deals are offered to lure shoppers into the store”.

Tempt is a pretty neutral and standard word to use here.

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"Lure" and "tempt" are fine.  "Seduce" works but it has connotations that you might wish to avoid.  Another good word is "entice".

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‘Tempt’ is maybe the best, but they’re all good.
‘to persuade people /shoppers to buy things’  [rather than ‘into buying things’]
‘into buying things’ is good, maybe better, with the other words - seduce, lure and tempt.

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Hi