In Chinese there’s a term that can’t be easily translated into English: 撒娇 (sajiao). It means to act like a spoiled child, to throw a tantrum, to act coquettishly. It’s used to describe the behaviour of grown Chinese women who stomp her feet, whine in a cute child-like voice and „humph!“ at her boyfriends and husbands to make them buy (e.g. a pair or shoes) or do something (e.g. kill that nasty spider), even if the woman would be capable of doing it herself. It’s seen as feminine behaviour and also ensuring Chinese guys in their masculinity because it gives them the chance to be the saviour, and to show how much they care for their girlfriends and spouses. More information about the concept of sajiao here: <a href="https://www.echinacities.com/expat-life/What-are-You-Five-Chinese-Women-and-Sa-Jiao">https://www.echinacities.com/expat-life/What-are-You-Five-Chinese-Women-and-Sa-Jiao</a>.
A funny video about a phone acting like a sajiao: <a href="https://youtu.be/Lc9uGg6IErI" style="-webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: transparent;">https://youtu.be/Lc9uGg6IErI</a>.
Japan is also known for their cuteness (kawaii) culture and there’s a type of girl called burikko. Burikko show child-like behaviour. They speak with high-pitched squeaky voices, dress cute, look cute and are overly excited about everything. There are women who use that to attract men but there are also others who always act cute.
Here you can learn more about burikko:
Kawaii or too much? <a href="https://matcha-jp.com/en/561">https://matcha-jp.com/en/561</a>
How to be a burikko: <a href="http://jpninfo.com/41078">http://jpninfo.com/41078</a>.
Do similar concepts exist in your cultures? Is cute, childish or child-like behaviour of women seen as attractive and appealing to men?
This is related to cultural differences. Oriental traditional thought holds that men should be masculine and women should be gentle representatives.
Boys enjoy the sense of accomplishment of protecting girls,,while girls enjoy the happiness of being pampered.
It's probably a relationship like this.
Many boys want girls can rely on themselves, which makes them felt that they are very important to girls.
For example, my boyfriend treat me as a daughter, it feels not bad. (For me, this is not harmful)