You need to understand the phrase as "I'm deadass (serious)."
It works like this:
I'm serious.
I'm dead serious. (This is standard English. Here, "dead" means "absolutely".)
I'm deadass serious. (We add the vulgar "ass" for emphasis.)
To be honest, I wouldn't ever use this expression, but that's because of the region I come from. It's better to find out which native English speakers actually use this expression.