Irina
"GIVE A FORK ABOUT PORK". Can't make head or tail of it:) Will you help me understand it, please?

Hello, guys. I've come across this phrase in the Web. I haven't got the slightest idea about what it could possibly mean.

The phrase I'm asking about is -  "Give A Fork About Pork".

Basically the text is about the importance of knowing where your meat comes from. There they also discuss the threats to pig farming and how the people of Britain could possibly help.The final words are:

"Check out his crusade to get people to support farmers and 'Give A Fork About Pork' by looking out for quality pork supported by the Red Tractor logo on pack".

2017年6月24日 13:14
评论 · 4
4
It's a play on words. They're basically saying "Give a fuck about pork." But they've changed fuck to fork in order to make it rhyme with pork and maybe also to make the ad sound less vulgar. Also the expression is "I can't make heads or tails of it" not "head or tail..."
2017年6月24日
2
It's a catchphrase, a gimmick, playing on the fact that 'fork' sounds a little bit like 'fuck.' If you give a fuck about something then you care about it (it's perhaps more common for people to say that they don't give a fuck about something but it's still possible in the affirmative.) Anyway, 'give a fuck' is not polite, it's not appropriate language for a campaign like this where presumably they want to target as many people as possible. 
2017年6月24日
1

I agree with Zoeth Chalat.

That's the first intuition that came to my mind when I read the thread.

2017年6月24日
Well, thank you so much! The dictionary could never  explain such things:)  Your comments helped me in no time at all! It's fantastic, thank you!!!!!
2017年6月24日