Often overlooked, but just as important a stakeholder, is the consumer who plays a large role in the notion of the privacy paradox. Consumer engagement levels in all manner of digital experiences and communities have simply exploded — jugis and they show little or no signs of slowing. There is an awareness among consumers, not only that their personal data helps to drive the rich experiences that these companies provide, but also that sharing this data is the price you pay for these experiences, in whole or in part. Without a better understanding of the what, when, and why of data collection and use, the consumer is often left feeling vulnerable and conflicted. “I love this restaurant-finder app on my phone, but what happens to my data if I press ‘ok’ when asked if that app can use my current location?” Armed with tools that can provide them options, the consumer moves from passive bystander to active participant.

1)
What does “Often overlooked, but just as important a stakeholder, is the consumer who plays a large role in the notion of the privacy paradox” mean?

Why is the consumer a important a stakeholder in this situation?

2) There is an awareness among consumers, not only that their personal data helps to drive the rich experiences that these companies provide, but also that sharing this data is the price you pay for these experiences, in whole or in part.

What does “drive the rich experiences” mean?

Question

Often overlooked, but just as important a stakeholder, is the consumer who plays a large role in the notion of the privacy paradox. Consumer engagement levels in all manner of digital experiences and communities have simply exploded — jugis and they show little or no signs of slowing.  There is an awareness among consumers, not only that their personal data helps to drive the rich experiences that these companies provide, but also that sharing this data is the price you pay for these experiences, in whole or in part. Without a better understanding of the what, when, and why of data collection and use, the consumer is often left feeling vulnerable and conflicted. “I love this restaurant-finder app on my phone, but what happens to my data if I press ‘ok’ when asked if that app can use my current location?” Armed with tools that can provide them options, the consumer moves from passive bystander to active participant.

1)
What does “Often overlooked, but just as important a stakeholder, is the consumer who plays a large role in the notion of the privacy paradox” mean?

Why is the consumer a important a stakeholder in this situation?

2) There is an awareness among consumers, not only that their personal data helps to drive the rich experiences that these companies provide, but also that sharing this data is the price you pay for these experiences, in whole or in part.

What does “drive the rich experiences” mean?

Answer

Driving the rich experience: the habits, suggestions, and info of the consumers encourages companies to do more for them or create more products.

Answer

The consumers used to be like a mice in a maze, they didn't know tests were being done and that they were being watched and manipulated. In current times, thanks to media, fast coverage,  and international connections people have gained the knowledge that they were mice in a maze. They knew tests were being done, they were needed for results and info, they could manipulate the results of their own choosing. They could give the info that companies needed the most but do it in a way that benefits them the most. An example of this could be consumers always being vocal about being  environmentally responsible everywhere. Now companies listen, take the hint, and make earth friendly products.

Rich experiences mean that it's a detailed, well rounded experience that gives the consumer a lot to do.  For example, Disney has activities for all groups and backgrounds, hidden games, history tours, behind-the-scenes tours, toddler rides to fast roller coasters, bars to character based meals, plays, art shows, shopping of for all types of budgets,and economic family bundles to vip celebrity private clubs. This is done to keep everyone happy.